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SINGAPORE — Popular Singapore bespoke cake & pastry maker BOB THE BAKER BOY has teamed up with local fashion streetwear label, SHANGHOOD​​, for a limited collaborative Pastry Box in conjunction with Singapore 55th Birthday this August. This is the first ever collaboration between a local streetwear label and baking shop. 


BOB THE BAKER BOY founder Mayee has constantly been challenging the creative boundaries with their bespoke cake customization for their clients for any occasion ranging from birthdays, anniversary celebrations, weddings, corporate events to even the recent care pack pastry box . This time, the Yishun-based shop has teamed up with Singapore very own renowned streetwear label, SHANGHOOD​ ​to whip up some delicious brownies and tarts to fulfil your gastronomic cravings come this National Day .

SHANGHOOD is a 5 year old streetwear label based in Singapore with their reach across many parts of Asia like Malaysia, Taiwan Hong Kong and including USA. Through the years they have seen many prominent celebrities and personalities donning their apparels including Lee Teng, Bonnie Loo, Zhang Yao Dong, Tong Bing Yu, and even ex-mediacorp star who plys his career in Taiwan, Jeff Wang. 

Inside this Special Pastry box includes 5 items such as the signature Nutella lava brownies and Brûlée Cheese tarts. 

"Being a trendy fashion label, SHANGHOOD​ has always been exploring new ideas to change the boundaries of a traditional Fashion label ideology. By collaborating with BOB THE BAKER BOY ​ , we desire to combine both brands' minimalist style together to create Fashion & Food in the same space . This exciting collaboration introduces a fresh and exclusive experience for our trend-seeking consumers as its only limited to 200 boxes”, says Jason Ng & Ruix Tan, Director of SHANGHOOD​ Singapore.  

"Our mission is to make 1 million people happy every year & today is your turn! " says Mayee, founder of BOB THE BAKER BOY. 

The Limited Pastry Box collaboration will be available starting 1 Aug 2020 on both SHANGHOOD​ & BOB THE BAKER BOY official website.

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